RESUME

Work​

experience​

Assistant Editor/Social Media Editor
Rodale's Organic Life

2016 - 2018

 

In this hybrid role, I pitched, wrote, and edited web stories in addition to managing all of Organic Life's social media accounts.  

 

Editorial duties:

  • Pitched, researched, and wrote web SEO- and social media-focused articles weekly

  • Commissioned, edited, and proofread web articles

  • Built web content in Drupal CMS for publication

  • Optimized pages for SEO, including target keywords and related links

  • Optimized content for affiliate commerce opportunities, including Amazon UTMs

 

Social media duties:

  • Managed all social media platforms for Rodale’s Organic Life digital magazine: Facebook, Twitter, Instagram, and Pinterest

  • Analyzed social performance to identify high-performing posts with Google Analytics and Facebook Insights

  • Built and monitored successful paid campaigns using Facebook Ads Manager

  • Responded efficiently and professionally to reader inquiries on social media

  • Collaborated with marketing team to implement successful sponsorship campaigns

 
Freelance Writer
Rodale's Organic Life

2016

 

Following my internship, I received a contract to write six web articles weekly for Organic Life. I primarily wrote about garden, wellness, and home topics, and regularly conducted interviews with experts in these fields. 

 
Editorial Intern
Rodale's Organic Life

2015

 

This internship got me started on my career. Organic Life had just launched and the editorial team was very small, so as an intern I got a lot of hands-on experience right away. I managed the brand's Facebook and Twitter accounts, pitched and wrote web stories, and eventually got to assign and edit a couple of articles. I also did tons of product call-ins for the print team and other administrative tasks.

 
Professional Writing Tutor
Lehigh Carbon Community College

2015

 

This was a really fun job. I might have stayed longer if I didn't get laid off for the summer. I worked one-on-one with students on all aspects of the academic writing process from drafting outlines to responding to professors' comments, to creating bibliographies. It was wonderful to see students finally grasp a concept they'd been struggling with and become more confident writers.

My Skills

WRITING

COPYWRITING

EDITING

COPYEDITING

RESEARCH

PROOFREADING

SOCIAL MEDIA​

AFFILIATE COMMERCE 

DRUPAL CMS​​

WORDPRESS CMS

FACEBOOK ADS MANAGER

GOOGLE ANALYTICS

SEO BASICS

Education
Temple University

2014

 

B.A. English

Magna Cum Laude

Honors Society

Connect

© 2018 by Rebecca Straus

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